Act-On Marketing Automation

Act-On Marketing Automation


Leading Marketing Automation

Act-On is a leading marketing automation software platform with email marketing, lead nurturing, lead scoring, CRM integration, social media & tracking tools. Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, today’s marketer needs a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective, and cost-efficient.

increase the effectiveness of your marketing by targeting the right students at the right time

For a training organisation, this means that you can increase the effectiveness of your marketing by targeting the right students at the right time. If, for example, you have a student enrol in a marketing unit, who has not yet enrolled in an MBA course, Act-On enables you to create messaging that communicates the value of continuing with the full course over the course of their study, and timed to coincide with when they're evaluating future study options.

Not only that, but Act-On highlights to your team which sections of your website that student has been browsing and based on that activity (the lead score), when they should be reaching out to students in order to promote further study.

Marketing Automation Areas

Marketing Automation Areas

Built for marketers, not engineers

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation – without the complexity big enterprise systems impose. Using the Act-On platform, marketers can easily:

  • Manage and optimize all the stages of the customer experience
  • Follow the money by attributing marketing spend to revenue
  • Track each prospect’s activity from initial engagement and conversions to closed sales and repeat sales, and beyond
  • Report on campaigns, from high levels to detailed drilldowns

With Act-On, marketing efforts can be seen, known, measured, and optimized based on hard data, not gut feelings. It’s all available in a platform designed for marketers, not engineers. So it’s quick to learn, easy to use, and can be set up without involving the IT department. Act-On’s integrated marketing automation platform can simplify your cross-channel customer engagement, give your sales team mission-critical information, and boost your company’s success. But you don’t have to take our word for it. Act-On customers have ranked our platform as a stand-out leader in marketing automation for the 3rd consecutive year in the G2 Crowd Grid℠ for Marketing Automation.

For more information about Act-On. please visit

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