Mailchimp Email Marketing

Mailchimp Email Marketing


Mailchimp Email Marketing Integration

SugarChimp automatically syncs your data between RTO Accelerator and MailChimp so that you never have to worry about it. MailChimp will always have the most up-to-date information, so you can be confident when you send the next campaign that you have the latest and greatest data. If you already use MailChimp and RTO Accelerator, you know how much time is spent simply keeping your data up-to-date. You are constantly having to manually move data between the systems. It goes something like this: export data from RTO Accelerator, import data into MailChimp, send your campaign from MailChimp, export results from MailChimp, import results into Sugar. This wastes hours of your team's time. SugarChimp eliminates this problem completely.

Visualize MailChimp Activity Data from directly with Sugar

Keep your sales and support team in the know with the Subscriber Activity Dashlet. When viewing your Contacts, Leads and Targets, you can see exactly how they are interacting with your campaigns. What email campaigns have they received? Which did the open? What links did they click on? Next time a salesperson is on the phone with a customer, they will be able to see that customer’s activity. Maybe they clicked through on the latest sales campaign about a new product. Your salesperson can ask about it and start to close the deal.

SugarChimp Activity Summary

SugarChimp Activity Summary

Using the Campaign Summary Dashlet, you are also able to see at a high level how your campaigns are performing without leaving Sugar. This is really handy for those marketing managers who do not need access to MailChimp, but still want to oversee how effective email campaigns are.

Sync all Sugar and MailChimp Fields & Groups

You need more than a simple email sync. You've got real work to do! SugarChimp provides you the ability to segment and group your MailChimp subscribers based on SugarCRM data. This allows you to market to exactly the right people at the exact right time. Using our Field Mapping tool, you can decide exactly which of your SugarCRM Contact/Target/Lead/Account fields you want to sync with your MailChimp Subscriber Fields and Groups

Create Advanced Sugar Reports on MailChimp Activity Data

MailChimp Activity information is automatically synced into a SugarChimp Activities module that is included in SugarChimp Professional. All of your MailChimp historical and future email campaign activity data can be reported on using Sugar Reports. This is the easiest way to report on MailChimp activity data with your CRM data (such as revenue, customer products, other non-email campaigns, etc.) in a single report

Score Your Sugar Leads using the MailChimp Star Rating Field

Using MailChimp’s Star Rating Field, you can easily identify highly-engaged Sugar Leads. These are the Leads you need to make sure your Sales Team and Customer Success Teams are paying close attention to. Leads who open your campaigns and click links the most are the most engaged and interested in what you have to offer. SugarChimp helps you identify these people so you can make sure they are being properly nurtured. The MailChimp Star Rating Field can be filtered on using the new Sugar 7 List View Filtering Tools, added to custom dashlets, or reported on by creating Sugar Reports.

Protects Your System from Duplicate Data

Unlike other integrations, SugarChimp ensures duplicate subscribers are never added to MailChimp. New subscribers from MailChimp can be automatically added to Sugar as well, but we’ll never create a duplicate record if one already exists.

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